Marketing can provide information to aid in an information-based evaluation of the best course to take. IMO, that means it’s not inherently unethical, only that done wrong it can be unethical.
I agree that there is, theoretically, the possibility for moral advertising/marketing/promotion in medicine, but the status quo has dropped so low I'm not sure any companies today only use moral methods. I think the key is that moral marketing only serves to inform, and must deliberately avoid any bias or intentional persuasion.
- Supply your molecule for free to all researchers without any strings attached.
- Maintain an inclusive directory of research people have performed with your molecule. Publish a journal of all research and redistribute it for free.
- Commission impartial fact sheets that are surveys of treatments for a given condition - what objective measures of outcomes can be made between treatments, both positive and negative?
- Supply your molecule for free to all researchers without any strings attached.
- Maintain an inclusive directory of research people have performed with your molecule. Publish a journal of all research and redistribute it for free.
- Commission impartial fact sheets that are surveys of treatments for a given condition - what objective measures of outcomes can be made between treatments, both positive and negative?