[gwm83]

Just checked mine. Every third post was a sponsored ad. This is why I have mostly stopped going on Instagram.

[jiggliemon]

I see. It’s at least every fifth for me. An there’s some cases where it’s 3 or 4. Depends on what content they’re sandwiching.

Second post is always an ad. There’s an ad before they tell you you’re all caught up. And it looks like followed tags effect that ratio as well.