[salsadip]

Quote? From what I read it wasn’t about the money for the founders but they thought they had something unique going for them which they wanted to have control over instead of selling. At least that’s what they said when Facebook made multiple offers

[meowface]

I was definitely heavily hyperbolizing and assuming. I have no idea what their actual thought process or response was. I just think you probably have to be pretty arrogant to deny 30 billion from Google for your gimmick fad app, even if you really don't care about making money. It seems arrogant to think that that business could really grow beyond such a valuation. Why not take the 30 billion and spend it on a new company you want to make, or something? Is the Snap brand truly that powerful to them? Even if you're totally happy living modestly, you can do a lot with that money.

It might be hindsight bias on my part, though. The hype at the time was very high, and maybe it was actually rational for them to think they had serious longevity. But still, I'm not really seeking money, and I don't see how I could've turned down that offer.

For Zuckerberg, it made more sense to reject early offers, because he could see the mega-monopoly in the distance. I don't see how Snap could think they could make a monopoly out of their app. For one, the app's not really even a social network.

It was a good idea and good execution, but like so many startup founders, I think the success of the app may have gone to their heads. Users aren't buying into the Snap brand / ecosystem / network, they just like to send ephemeral photos and videos to their friends with minimal friction. This is not a new paradigm in itself; it's a feature. Like many startups, Snap is a cool new feature dressing itself up as a serious corporation, and features only remain new for so long.

One could say the same of Instagram, but the difference is they managed to get the social network stuff right, so they could sustain exponential growth. Maybe Snap could've done the same if they were more willing to branch off from their original feature earlier on in their company's existence. I'm not totally sure why Snap failed to evolve from a sexting app to a social network, but it was clearly their plan, and it flopped.