[kamaal]

>>Nothing can beat free (which is where Hotstar is stuck, competing with YouTube).

As you yourself mentioned cheap beats expensive in India. And because of the latest TRAI rules of selling TV channels in packages, cable TV has just become prohibitively expensive. Earlier you could get all the channels for 500 rupees, you get nothing for that today.

Which is a big reason Netflix like streaming services will win big in the coming future.

>>For this particular price point, restricted to mobile and a single screen at a time, what matters to this audience segment would be more Indian content.

Anybody buying this plans has a smart phone that can cast to a TV. So its not exactly mobile only. Plus if you have one account it works for the whole family.