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by jimmaswell 2528 days ago
It's a cost to them that more people are coming to the platform and viewing ads? I don't get it.
2 comments

> Instagram is removing likes because it incentivises an economic system

Crackpot theories aside, likes are just a stupid way to look at the world, the bigger scandal is how long it took all these supposedly smart people to figure that out.

It's a loss of potential revenue that advertisers and content creators can make advertising deals directly, without depending on instagram as a middleman.
I guess Instagram follows the opposite of Bill Gates advice on platforms -- strive to capture 100% of all the value created on the "platform".