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by CPLX 2528 days ago
> My only gripe is that I liked the old name (ZenPayroll) better

I think you can blame the “laws, what are those” guys over at Zenefits for necessitating a rebrand.

1 comments

False. ZenPayroll rebranded as Gusto in September 2015, months before Zenefits legal troubles went public.
Though the name change did seem to coincide with a shift in focus away from only payroll, to include services similar to Zenefits.

They did send me some cool Gusto socks during the rebrand though.