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by kevan 2522 days ago
They're not killing themselves with production numbers to make analysts happy, it's literally in the mission statement...

Mission statement: Tesla's mission is to accelerate the world's transition to sustainable energy. [1]

Strategy (paraphrasing): Start with low-volume, high margins. Over time introduce high-volume, low-margin. [2]

[1] https://www.tesla.com/about [2] https://www.tesla.com/blog/master-plan-part-deux