[Brajeshwar]

Netflix should work out partnerships with Internet and Telecom Providers to get this working at a massive volume. If Netflix can club their billing, may not be necessary monthly, along with the likes of Jio/Airtel Recharge billings, it will be an easy access to the target subscribers they are looking for.

For the majority of Indian masses that this is intended for, it is not just the pricing but the payment method is one of the hurdles.

Lot of people still "recharge" their prepaid phone bills with cash.

[shripadk]

Jio already has JioTV (with 600+ channels) which is free with Jio recharge. I don't think Jio would be comfortable bringing on what would essentially be a competitor for its services and give it a cut when it already has a free offering.

[noisy_boy]

Airtel also has Airtel TV but offers one year of free Amazon Prime membership. There might some overlap between TV channels and content that Amazon/Netflix provide but both can co-exist and infact might be a competitive offering.

[shripadk]

Makes sense! But I think Airtel is offering free Amazon Prime Membership to gain more market share. Does Jio need to do that since it has dominant market share already?

[noisy_boy]

If they sit on their laurels, their dominant market share will not stay that way. It is an endless race.

[manojlds]

They already have Airtel billing, it was part of Airtel Thanks offer where three months was given free.

[bharam]

> Lot of people still "recharge" their prepaid phone bills with cash.

Didn't India outlaw cash?

[sn41]

No. They withdrew the 500 and 1000 Rupee bills in circulation in 2016, which was around 86 percent of all the cash in the country, which is the 6th largest economy in the world at present. But cash circulation is almost back to normal by now.

[stemuk]

As far as I know they didn't, about 2 years ago they just replaced several high value bills over night to battle corruption (you essentially had to go to a bank to get your old bills replaced, which in turn layed open your income/wealth).