[kalesh]

This should help them somehow. Everyone knows about Netflix but only a few have a monthly paid subscription. Rs 650 is kind of expensive for one service with limited content.

I travel in the metro quite regularly, I see 30-50% of passengers consuming some sort of video content on their phones. There is demand for sure. Only time can tell if this new plan really helps Netflix getting more paid subscribers.

[vijaybritto]

But how many in those 30 to 50% are consuming paid video content? That would be an interesting metric

[kalesh]

Very less. Piracy is still rampant. I find it quite common people viewing cam rips on their mobile. Theatres are expensive in metros. I do feel this is a good move by Netflix. Local content is a problem though. Let's see how this pans out.

[pier25]

> I see 30-50% of passengers consuming some sort of video content on their phones

Aren't there data caps?

[ofcrpls]

Common plans vary between 1.5-5GB per day caps.

[pier25]

Per day?!?!?

Mother of god. I get that per month in Mexico.

[vishnugupta]

:-). India has the lowest cost per GB of mobile data [1]. I guess it's primarily due to being subsidized by deep-pocketed businesses' in their quest to acquire customers. One of the early such initiatives didn't end well[2], I wonder how sustainable current rates are.

[1] https://www.bbc.com/news/technology-47416250 [2] https://en.wikipedia.org/wiki/Reliance_Communications