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by stcredzero
2521 days ago
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The alternative would be to create a tech or hard science company which doesn't choose advertising as their core business model...It's just that Google, Facebook/Instagram, and Twitter, some of the largest companies in the space, are inextricably tied to that model. The main problem isn't tech companies or monopolies, IMO; it's the tech companies that survive only by cannibalizing both non-paying users and non-paying non-users who happen to visit just about any website on the Internet (because odds are any given website is using Google Analytics or has some sort of Facebook or Twitter integration). It creates bad incentives. Wouldn't the world be a better place if the Internet had true micropayments? Culture would no longer dance to the whims of advertisers and executives at huge companies. There would be a more direct connection between creatives and consumers. Then again, we've tried instantly collated online mob rule in the form of social media karma. The nearest equivalents, in the form Patreon supported Instagram models and YouTube stars like PewDiePie and Jake Paul, on the face of it, don't seem to point us in the the best direction. A huge irony is that the public wants free stuff, and historically has railed against micropayments. However, while they complain, it would seem that microtransactions are going strong, though they are arguably exploitative. |
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They work for certain kinds of things, but I don't think we'll see the day where people are regularly sending money for the right to open a blog or create an email account.
I don't really know what the answer is for large scale apps with non-paying users. Hopefully other forms of monetization become more popular.