[chockZ]

It's not your phone company that's making money from your location data so much as the third party apps (Yelp, Weather Channel etc.) that you have installed on your phone for free. In order to use those apps, you often have to consent to them sharing your location data to ad-tech companies to help them serve ads to you if you're in specific areas.

[Lownin]

You sure about that? - "EFF Sues AT&T, Data Aggregators For Giving Bounty Hunters and Other Third Parties Access to Customers’ Real-Time Locations" - https://www.eff.org/press/releases/eff-sues-att-data-aggrega...