[DisruptiveDave]

About a year ago we had to pretty much shut down FB advertising as we simply could not come close to rectifying the click numbers they were reporting to us. That trust broke down much further when you considered conversions and more human-like activity down our funnels.

That said, for another business, FB is absolutely killing it for us.

The difference is in target market size and niche.

[thinkloop]

> The difference is in target market size and niche.

Are the target market size and niche smaller or bigger for the one that works?

[DisruptiveDave]

Smaller. And easier to identify.

[PMan74]

Which is the bit I don't get. Even if FB say they have a trillion users, so what. Advertisers will advertise and pay based on the results they are seeing just like you did.

Eric Schmidt made pretty much the same point about Google fake clicks.

https://searchenginewatch.com/sew/news/2058286/eric-schmidt-...

Granted this is trickier if you don't have an easy way to determine if your advert has converted to a result e.g. somebody who is just looking to raise brand awareness.

[Bombthecat]

Jeah, tried several times. With several different pictures, text, angle, color, font etc to advertise on facebook. 11k views one click or no click mostly lol. I guess it is too niche. (African bangles and stuff, hand made)