| Amazon are playing a very dangerous game with their brand. I buy a lot of stuff from AliExpress. I know that there's a fair chance that I'll get some kind of junk, but it's cheap enough that I'm often willing to take the gamble. Until very recently, Amazon offered the lowest-hassle online shopping experience by a considerable margin. I'd often buy from Amazon without bothering to compare prices, because the convenience of one-click ordering was worth it. Almost entirely because of Marketplace, Amazon is regressing from a premium retail experience to an AliExpress-style flea market. Every time I click the buy button, I worry about getting a counterfeit product, I worry about the hassle of returning it, I worry about getting banned from Amazon by an algorithm for "abusing" their returns policy. Buying from Amazon isn't a no-brainer any more. Amazon were so very close to having a total monopoly on my online spending, but they squandered it. They could have secured a loyal and price-insensitive customer, but instead they're driving me away from their platform. Maybe they don't care about being a retailer any more, maybe they're all-in on AWS, but if I were an Amazon shareholder I'd be getting pretty damned nervous. |