[pushpop]

I think it’s more of an income thing than a location thing.

Most supermarkets will have a minimum spend and then there is a delivery charge on top. Both are pretty cheap but if money is tight then that is one easy convenience to go without.

[kalleboo]

I know people with not great income who use delivery due to working parents and can't afford a car, so ordering delivery from a large supermarket is cheaper and has better range than the walkable corner store alternative, and frees up a ton of time.

[pushpop]

Ironically I find I spend less when shopping online too because I’m less likely to impulse buy stuff. Though I do often break the “don’t go shopping when you’re hungry” rule, which doesn’t help.

[twic]

I suspect there's also a social proof aspect. If five of your six closest local friends get their shopping delivered, you're very likely to try it yourself. If you don't know anyone who does it, you aren't.

[pushpop]

I would be the outlier in that particular example but I think there is a fair amount in truth in what you said nonetheless.