[IanCal]

> At the very least they need to give brand owners the tools to protect their brands- an option to put non-authorized resellers' shipments into a separate comingled bin, and have all the authorized resellers in another.

As a brand I think you can stop others listing your products. I tried to sell something a while back and was refused because I was a third party seller.

[deogeo]

I should have known this would be used as an excuse to even further expand corporate control at the expense of individuals. Now they're trying to use it to restrict the second-hand market.

Instead of making it clear you're buying second-hand goods, or from a non-authorized seller, they are deliberately conflating what you're buying, with who you're buying it from. This way their anti-counterfeit efforts will conveniently squash the second-hand market.

[toasterlovin]

On the flip side, for many brands, if it’s being sold by someone other than an authorized reseller, it is almost certainly counterfeit. We have a private label brand that sells on Amazon. If anybody else is selling our products at the same prices we sell them for, then it is almost certainly a counterfeit, since we only sell at retail prices. The only exceptions would be somebody selling one of our products used. But then we offer a lifetime return policy.

And believe me, as a seller I have some insight into the bullshit black hat tactics at play in the Amazon marketplace. Amazon needs tools to fight the bad guys. For the sake of consumers.