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by cotap
2520 days ago
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Beware b2b with large corporates, especially those that have already professed leadership and concern on climate change. Google, Disney, Microsoft, Apple, UPS, and... Interface. They will wear you out. Maybe they'll have a soft spot for your YCombinator gloss, but don't count on it. Most companies you would pursue are already partnered up w/Natural Capital Partners, NativeEnergy, Carbonfund, etc. It's very rare for them to switch. That gold rush happened long ago. There are of course exceptions and other pockets of opportunity. Don't think you're different, special, better... that "it's different this time" or that hey offsetting is a neat space where buyers can granularly allocate their buys across many different providers. Theoretically true, doesn't happen. Save your energy for companies with newly-announced neutrality commitments. Even then, in our experience, those dialogues move slowly (2+ years), usually involve RFI's and RFP's, and then you're up against 20+ incumbents who have been doing this for over a decade. |
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>Beware b2b with large corporates
Just a note on b2b, we aren't going after large companies. Right now we are just responding to inbound interest from users who want to offer Wren as a benefit to their employees. We don't do offsets in scopes 1 through 3 because we're focused on individuals, and as you said there are 20+ incumbents who have been doing this for over a decade, and much better than we can right now.
>Don't think you're different, special, better... that "it's different this time"
I don't think we're under the illusion that we are special. We are only trying to build a good product to get individuals engaged who haven't been reached before. We are also not trying to put down any organizations that are already offering offsets to individuals by building Wren. I don't think we're going to get anywhere by competing internally when the vast majority of the world doesn't know what can be done on an individual basis to take action, whether that's lifestyle changes, political action, activism, offsets, etc. We are here to contribute, not take away from or hurt the space. Whether it's changing our organization structure, margin, projects we're working with, whatever it is, I'd love to hear from you about what you think we should be doing better. Please email me at mimi@projectwren.com if you'd like to continue the conversation!