[enra]

I'd argue Airbnb is quite a unique case to look as a case for conversion. Mainly because they have such unique, exclusive and wide selection that there is high demand for (people want to stay somewhere nice when they travel) and a strong brand created around it.

A lot of the people coming to the site have high intent to book something right at that moment and especially with Airbnb. Spending a lot of time to find the right option for them, and once they find something they are willing to do a lot (filling that information etc) since it's what they want and it's exciting to them.

It's quite different for most saas startups where the demand is often less imminent or not as strong.

Disclaimer: I used to work at Airbnb.

[jobigoud]

It's also one of the few reputation based market place that doesn't have a fake review problem.