[Nextgrid]

> facebook can start to link those people together on the backend

Which is one of my problems with this approach. When I visit his website I’m happy for him to know that. I am not happy with Facebook knowing that.

> This is how all businesses advertise, it has nothing to do with malware.

You’re saying that because everyone is doing it then it’s fine? Also it has something to do with malware, or more specifically spyware. Software that spies on what sites I visit and reports that to a third-party without my explicit permission fits the definition of spyware perfectly.