Not the parent, but because that's all I'm willing to pay for Hollywood's mostly recycled content.
Push the price to more than $30, and I'll just use my antenna and find other things to do. I cut the cable cord years ago, and I lived.
Only when when reasonably priced subscriptions like Prime, Netflix, and maybe HBO or Showtime, often rotated, could be had for $30 / month did I come back to Hollywood.
Exact same for music. I'm old enough to remember making $6 / hour at the grocery store and then taking my paycheck straight to BestBuy to purchase $17 CDs. But ever since I got my first DSL connection about 20 years ago, the music industry hasn't earned a cent off me.
Only recently did Spotify at $10 / month bring me back as a customer. I guarantee you if I start finding songs I want to play are premium priced or missing, or they start raising prices like Netflix, well I guess the music companies won't be getting my $10 anymore either.
The $100 / month for commercial TV that Cox, Comcast, and friends have enjoyed, same as the $17 / CD that the music industry once took for granted, isn't going to work with the next generation like it did with the Boomers. We don't have as much disposable income, and there are too many other options out there.
I saw a chart a while ago that showed how much of your subscription your cable company forwarded to the content networks. Most channels were cents per month. ESPN was highest by far and was still only 5 dollars iirc. It seems like if your ISP is already providing connectivity, you should be paying closer to these prices.
Push the price to more than $30, and I'll just use my antenna and find other things to do. I cut the cable cord years ago, and I lived.
Only when when reasonably priced subscriptions like Prime, Netflix, and maybe HBO or Showtime, often rotated, could be had for $30 / month did I come back to Hollywood.
Exact same for music. I'm old enough to remember making $6 / hour at the grocery store and then taking my paycheck straight to BestBuy to purchase $17 CDs. But ever since I got my first DSL connection about 20 years ago, the music industry hasn't earned a cent off me.
Only recently did Spotify at $10 / month bring me back as a customer. I guarantee you if I start finding songs I want to play are premium priced or missing, or they start raising prices like Netflix, well I guess the music companies won't be getting my $10 anymore either.
The $100 / month for commercial TV that Cox, Comcast, and friends have enjoyed, same as the $17 / CD that the music industry once took for granted, isn't going to work with the next generation like it did with the Boomers. We don't have as much disposable income, and there are too many other options out there.