[pessimizer]

> one person cutting out ads and reuploading it

Nobody would care enough. Canada (CityTV?) has those oldschool banner ads that appear at the bottom of the screen for a few seconds and disappear; those work for p2p, too.

Maybe the answer for content producers is banner ads and product placement, and posting their own content for free. Crawls would be cut out, full screen commercials would be cut out, but nobody cares about unmoving, temporary things, or the kind of car the character drives.

I'm starting to have a vision of video production as catalog. I wouldn't mind there being a site where I can find out what couch that was in the opening scene, or where the main character got that shirt the spy at the bar complimented her on. Having a site for it might give you some metrics to judge the product placement with.

Would it be so bad for Ikea to have a few sitcoms where everyone moves through rooms filled with Ikea stuff? Isn't that how free-to-air TV used to work?