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by cycrutchfield 2528 days ago
>Don't disrupt grocery distribution. Disrupt whatever incentives that took carrots and made them taste like cardboard, instead of the sweet carrots I remember from my childhood.

Isn't it precisely modern grocery distribution that gave us carrots that taste like cardboard and tomatoes that taste like water? These fruits and vegetables were bred for storage and transport, not for flavor.

2 comments

Ha. Yes. Fair point. I was not precise in my wording.

I was specifically referring the "last mile" of distribution that gets it to my front door. I want to go to the store, and pore the produce.

I don't think Amazon, or grocery-start-up-of-the-month is going to fix that by removing people further from their food. They seem to optimizing for convenience, not the problem I referred to.

This cries for blind taste tests.