Well, is SEO advice just allows you to get rid of any impediments from rising to where you should in the results then you should trust them, but if SEO advice is a thing that can help you rise to a prominence that you should not have then that advice would be detrimental to Google and they would not give it to you.
So really it matters if you believe in the light or dark sides of the SEO force.
So really it matters if you believe in the light or dark sides of the SEO force.