[HereBeBeasties]

Doesn't take much imagination to find a use.

Assume I find Anna's email address as part of a breach somewhere.

Hello Anna,

We value transparency and honesty highly at $p0wn3d_company. To that end, we're sorry to have to tell you that our systems were compromised by an unknown hacker recently. Although we believe that no personal data has been stolen, we are working with Government agencies and expert security consultants to determine the full extent of the breach.

As a precaution we are asking our customers to change their passwords, which you can do by clicking on >this link here to a website that looks like ours but is actually owned by a hacker<.

Etc.