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by camz
5647 days ago
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You know, I honestly didn't even consider trademarks as a question for some reason. But, I think that's an awesome point that I can't believe I overlooked, so thanks for pointing out a huge oversight on my part. I think trademarks have their place, but it's something that's really only useful when you're a larger competitor in your industry. Ex: The crocodile or american alligator is a keystone species that allows an entire ecology to survive and thrive. Twitter's "trademark" is a keystone because it has allowed numerous companies develop through it's trademark such as tweetdeck and etc. The term tweet has become a dictionary term at this point so their trademark is very valuable. But, it's only valuable now because they've reached critical mass. The irony is that if you don't trademark your name early, then someone else will steal it before you do. I think that it's a decision that needs to be examined thoroughly because it is somewhat expensive. I will definitely start another podcast series on trademarks specifically to address this issue! Thanks! |
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Technically, the word 'tweet' has been in dictionaries since long before Twitter came along...