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by LearnerHerzog
2532 days ago
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I would think the interface/front-end would be the most obvious and important way to catch the attention of visitors when competing against any decent-sized online company; I have never heard of livevideo.com, but at very first glance, I am certain it was never a threat on google/youtube's radar even if you had the best backend system in the world. No offense, but it looks like a 1990s yahoo.com version of youtube, and that introductory how-to video is already way more than enough to lose the attention of the majority viewers. A search engine landing page with more words/distractions from the search bar than google.com has (even a fraction of a second longer than what people expect) is already a red flag. Similarly, a streaming site must have extremely uniform, visually stimulating, well defined and relatable content for any hope of keeping visitors interested at a fraction of the rate youtube does. Consider how even the cheapest of porn websites (an industry with tens of millions of competing and ever-improving video streaming websites) know to float uniform rows of well tested, clickable video thumbnails as the first thing one sees, along with any and all instructions/options compressed onto a single dropdown button in the top corner— sometimes they don't even show the title unless you hover over it. My point is you have to figure out a way to make it even more accessible to new visitors than google is to their non-new visitors; and the amount of front-end text, options, and non-uniform content on livevideo.com is several leagues behind where it would need to start to consider a plan of attack... even against YT or the googs 10 years ago, circa 2009 |
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Had the company been allowed to exist and compete fairly, it would have evolved into something more modern and mobile friendly. Judging a startup from before the pre-mobile era, and blaming the design for its failure is kind of silly.
This was the norm back then, if I were creating a video sharing website in 2019 of course I'd approach it differently, but alas there's no point in even trying.