[nullandvoid]

When you flip that on its head those rates actually seem pretty nightmarish when trying to compete with YouTube.

1200 views for 1 euro, that's 1000 eur for a million views. On top of that YouTube's rates of paying creators are in the same ballpark at 1k/million views.

So yeah your ad model needs be paying 2k+ per million views ( any one more familiar with the ad industry know the real value made curiously? ) on a video or your screwed