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by epiphanitus
2534 days ago
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What's the case for building these kinds of systems in 2019? I would love to hear your perceptive on this. If I were to play devil's advocate to this article, (and this isn't necessarily my perspective) I would say that FB/Google have already carved up the ad market, and even their businesses are under pressure from native ads on Amazon.com, which is where a huge portion of e-commerce takes place. The twist though is that this is the Washington Post we're talking about, so this plan may have benefited from the business mind of Jeff Bezos himself who knows these businesses very well. |
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The business case has become very tenuous at this point. Because of the dominance of Google and FB + the increased pressure from regulators on privacy, most third party companies are getting crushed. GDPR increased the market position of Google which also gives them less incentive to do behavioral targeting as it's legally riskier, and they don't need it to beat the competition on ad spend as they control publishers inventory. So they'll probably push more in the direction of AMP and controlling content.
What I expect in the coming decade is a regression to "the old world" of TV advertising: ads are going to become spammier and spammier as it's going to become increasingly difficult to collect and use data to make them relevant. And big players won't have an incentive to do so because they'll control content even more.
So I expect even more HN hate for ads :)