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by hombre_fatal
2535 days ago
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Driving the user back to BestBuy.com to convert into a concrete sale seems much more valuable than "well, they searched for cameras so they might come back one day and pull the trigger. Fingers crossed!" Why wouldn't Best Buy pay for that? I search things on Amazon all the time without checking out. Those aren't locked in as eventual purchases at all. There are even things in my Amazon cart as we speak that I probably won't buy. I'm often a mere teeter from pulling the trigger. Coming home drunk or being reminded at the right moment sometimes push me over the edge. There's obvious value in giving me the right shove. |
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