[zrobotics]

Not trying to pick a fight, I'm genuinely curious- why should Amazon be expected to do that? Even with their attitude for good customer service, if you purchased an item a week ago why should they give you money now because it is on sale? Prime day isn't exactly a secret, I would say the fair argument here is that you wanted a TV in a hurry and weren't interested in waiting for the sale. Otherwise, should they also refund me 60% of the 2k I spent 2 years ago on my last desktop PC?

[my_username_is_]

If it's still within the return window for the product, it seems perfectly reasonable to honor the discount. Amazon would actually save money by doing this, because they're not incurring the costs of the additional delivery or return.

[kadoban]

They should do it because they'd have to do it anyway, just with a lot of nonsense in between with shipping, if the customer insists and does the return.

The difference with your 2 year old PC is that nobody has a 2 year return window.

[rwc]

It's standard practice in retail that price adjustments are made if a price cut happens within the return period of the purchase.

[zrobotics]

This starts to make sense to me after reading the sister comments. Within the return period, environmentally it does make sense (CO2 costs of shipping a large TV aren't negligible). I may not be savvy enough, if I see an item I bought on sale I don't think "I should return this and buy the same item" but it does make perfect sense to do so.

If i see an item I bought on sale I think "damn, I missed out", but a rational consumer (economics sense) would think "I should return this and buy another". I just approached the question from my typical viewpoint, which is "you buy it, you own it" and not expecting any additional customer support.

That, and social anxiety means I would be far more comfortable paying the extra $400 than bugging an associate for a refund.