[smokinn]

When I needed to get my wisdom teeth removed I googled local dentists and found one that had a decent website with an online contact form. I made my reservation through email. The only reason it isn't more common to do this yet is precisely because most websites are complete garbage. (Flash-only with no contact info is particularly common.)

Having a good website will get you a competitive advantage in the market segment I'm a part of. (And my segment, people who don't want to deal with automated call systems or dead trees of phone numbers is growing every day.)