[jdminhbg]

> The main failure is not having something akin to a Google Scout, whereby iOS users could submit info about businesses and streets that lack data.

They weren't able to do this while they were still reliant on third-party data, because the contracts required them to submit those changes to the third-party providers first and then once they were accepted, get them in downstream updates. This is one of the main reasons they invested in building out their own data; they'll be able to accept user-sourced fixes much more quickly.