[danielrhammond]

I think one of the best ways to break the barriers software developers/entrepreneurs face in understanding industries outside of the normal niches is to sit down with people in the industry and have a therapy session of sorts. Don't sell anything, but instead listen and learn carefully to what their concerns and problems are.

People in industrial fishing may not think that they have a need for new software, but there are undoubtedly needs and issues within the fishing industry that are completely opaque to those outside of it. And where there are pain points there are opportunities to innovate.