[mikeash]

The average new car in the US sells for about $37,500. Slightly above average doesn’t seem too absurd for “mass market.”

[asark]

Talking sedans? Damn, I can't imagine spending that much on... well, any car, really, but certainly not a normal commuter sedan. Or does that include minivans or trucks or SUVs or "crossovers"?

[mikeash]

That includes all of those. You can find a detailed breakdown here if you want to see: https://mediaroom.kbb.com/2019-02-01-Average-New-Car-Prices-...