[mathgladiator]

I think they are going to create new branding opportunities but it will limited traditional marketing methods where urls needed to be typed.

[duinote]

I agree. I seldom type in my native language, and not to mention that I have to type it in for an URL. So I am doubting the values. On the other hand, if UID is more user friendly and next gen net users are more used to native surfing, the value may be bigger.