[_ph_]

Yes, their upgrades had always been expensive, but at a price point, where would be willing to pay the markup for the convenience and simplicity. Today I fear, that the pricing is driving away a lot of users. I would be interested in a new laptop, but I am not going to pay 2000€ for an Air with 16/512. And that doesn't include mandatory Apple care. The company I work for basically has dropped Macs from the list of available machines.

[asark]

$100 would be old-school Apple markup price for 8GB of memory at current prices (under $50 for good, fast laptop memory). Instead they want $200. It's nuts.

If their memory and disk upgrades were $100/step—which is still very high—I'd have probably already bought an Air to replace my 2014 Macbook Pro (the new Pros are now solidly out of my price range for a personal machine) but they're double that, so instead I've given them $0.

[_ph_]

I am in the same boat. I don't need a laptop urgently, but would be willing to spend up to 1500 for the named configuration of 16/512g. As it is, the last Apple laptop I bought was the late 2008 Macbook. Which already had 4g of main memory for around 1200€.

There is also an elphant in the room: the keyboards. Until shown otherwise, I wouldn't trust their longlivity beyond the 4 years waranteed by Apple.