[TeMPOraL]

> Is marketing a useless blob of plastic to kids any different to marketing a useless bunch of bytes?

The physical blob is, well, physical. It exists for longer, and 20 years later you may dig it out and relive some of childhood memories. Bytes in the cloud tend to have much shorter life, usually defined by how long the vendor bothers to keep the server applications up.

EDIT: Funny I managed to post an exactly opposite opinion to 'DonHopkins at the same time :). Let me just clarify: I prefer no marketing of useless anything, but for toys, I think physical beats digital because digital is ephemeral.