[inflatableDodo]

I don't know about smug, is more just a factual appraisal. People are very often wrong about the things they believe bring them satisfaction and comfort. That is clearly evident. This is also to be expected though, as we are all just making it up as we go along really.

As for reduction in the quality of life, you don't generally tell an obese person that their quality of life would improve if they could just eat more cake. Consumption and quality of life are not in a linear relationship.