I don't think this would help our social fabric, which the article says Google is "tearing apart." Why do we need to break Google's monopoly on search again? Which they don't actually have.
Well look at what they mean whenever people complain about tearing the social fabric it usually means "other people aren't conforming to how I think they should, this is new and I don't like it so therefore it is all its fault and we are doomes if we don't get rid of it".
Given that it has previous culprit of that exact same charge was gay marriage it is clearly a meaningless "family values" style euphemism to try to make their complaints seem valid.
Given that it has previous culprit of that exact same charge was gay marriage it is clearly a meaningless "family values" style euphemism to try to make their complaints seem valid.