[AmericanChopper]

Well, honestly...

If you believe that the future of the world depends on reducing consumption, a presupposition which is not necessarily true, then you are asking people to reduce their quality of life. That’s not to say that people cannot be satisfied by a reduced quality of life, but asking people to sacrifice things that bring them comfort, convenience or satisfaction is by definition asking them to reduce their quality of life.

[Firadeoclus]

I'm not referring to asking people to sacrifice something, but to question assumptions around consumption which supposedly brings comfort, convenience or satisfaction. That doesn't mean all those assumptions are wrong, but that it's likely some of them are.