[alxlaz]

> the icon looks like three menu items

It's a nondescript icon made of three horizontal bars, it looks like literally anything that comes in threes. My mom calls it the pancake button and my fourteen year-old nephew used to call it the button with something that looks like a fork but without a handle until he switched to the "meh" button once he became a nihilist (teenagers do that stuff sometimes). A menu with three items is very likely to be among the last things that crosses a non-techie's mind.

At this point it's been used enough that anyone with enough exposure to electronics knows what it does, but it's hardly a better choice than the "File" menu. The point of making something intuitive, as opposed to explicit (i.e. by using a symbol as opposed to spelling out) is kindda missed if you need to "well actually" it and explain why it means whatever it means.