[ericd]

Yeah, hoping there’s some business model that deemphasizes impressions in favor of engagement. My personal favorite idea is Spotify for news with share of subscription fee given out based on time on site or something less purely click based. Main problem I see there is convincing the big guys to give up some control over their customer base, and convincing them that they’ll make more overall, despite potentially making much less per reader than with their other subscribers. Big problems, to be sure.