[pedalpete]

Is providing the service to the API providers competitors not somewhat creating a bit of defense in this situation? If every app can do it through a partner which is focused on that feature, is there a real benefit to the app building their own solution?

I think this is Relive's misstep, though time will tell. They have all of the major apps as part of their API now, but they've also started directly competing with these app, giving the app creators an incentive to compete right back.

I do have a dog in this fight as the founder of https://ayvri.com which creates interactive 3D videos, used for sports and other domains.

[close04]

It gives the API provider the opportunity to let others take the risk and build a market for a potential feature. Then if the market is there they just cut access to the API for the others and and build that feature into their own app. This way the API provider always reaps the benefits and pushes back any app before they start to compete directly.

And while less developers will be incentivized to use the API seeing this behavior, very few can actually afford to launch a proper competitor. So plenty will continue do develop with this philosophy in mind, knowing that if it's successful they will be cut off but hoping they make enough and then just pivot to the next thing.

[Mirioron]

It does give them the right to exclude them. The problem is that others will see that and be less willing to write software based on your API. If this is a pervasive thing in the industry then everyone will only want to roll their own services.