[residentfoam]

> is a truck load of cash

it is relative, for normal people it is indeed a ton of cash, but you have to compare that to the size of FB. In that respect, $5B is not that much.

[conanbatt]

Thats the wrong mental model. Most operations facebook does is in the few cents to a few dollars: that is insignificant to the total revenue, so they would forgo every single thing relative to the general income, and you can guess what happens afterwards.