[sorenjan]

Around here it seems like runners use various different activity trackers, but among cyclist Strava is the de facto standard. If you meet another cyclist you can be pretty sure you'll find them later on Strava flyby (a neat feature, I'll have to give them that). It's mindblowing how they seem to squander such a huge market lead in what I assume is a pretty affluent market.

Besides improving their product they could easily add more monetization paths, like offering users to buy new equipment from affiliates, working together with race organizers and accommodation facilities, and there's probably other things as well. Instead they go into hibernation and do the old "more or less useless features behind a premium membership" business plan.