[jadel]

How to define a culture is of course a much longer discussion, so I have to defer to my earlier comments. Is the "Smash Bros" or YouTube communities significant enough to be remembered as something special, or is it popular because it is popular?

My point with SoundCloud is that it is a mostly a commercial failure. If youth cultures today was more expressive it would be much more successful. So would make magazine or e-sport venues.

I don't deny that there are cultures on for example YouTube, more the idea that there is something more going on. That we don't understand "beauty blogging", but in the future it will lead to something exciting. No, (or at least mostly not) they will go on to become marketing managers at some company and/or continue to sell Chinese cosmetics. Cosmetics happened last century with people like Estée Lauder.

Asia is a bit of a different story, which I don't know enough about to really comment on. But in the West it is very much that young people have shitty deal and are making the best of it by doing things like playing video games and watching people they can identify with and are popular.

If you think about it a lot of the content is about fitting in, rather than standing out. Which would be the more traditional youth culture.