I have noticed this effect in myself while watching streamers on Twitch. You start to feel like you're sitting on a couch with your buddy playing a game.
perhaps this is why I've never been able to get into streamers. About the only online content of that type I've been able to consume is HCBailey's lets play series, and that's because he does old school FF, et al, and I enjoy the nostalgia. It's more about the game than the person, although I think he does a great job.
But otherwise, the entire culture of watching other people online is weird to me.
But otherwise, the entire culture of watching other people online is weird to me.