Amazon while solving a lot of problems comes with massive risks for a business, Amazon can and will send you out of business on a whim. You will be trying to convince lowly paid people in India going down a checklist that you should be allowed back on the platform.
At varying degrees of "success", I know a couple sellers who make a great living by combining multiple platforms; Selling on Amazon, eBay, Etsy and their own custom site (on Shopify and other customizable platforms).