[ApolloFortyNine]

It's a sales tax. In the EU it's fitted into the price the consumer sees. From every sale Amazon makes 20% of that is going to the government.

You could easily argue every tax on Amazon is a tax on the consumer. If you increase the cost of Amazon doing business, prices go up.

[zmk_]

Just because the seller is responsible for transferring the tax revenue to the tax office does not mean that the seller is the one paying it.