[rafaelm]

To add to this, Shopify is the equivalent of Medium for blogging vs WordPress.

Sure, it's easy to get started, but once you're locked into their platform and you need a more custom solution, it's going to be hard to move out of it.

[rchaud]

That analogy only works partially. Medium has a more attractive front-end than Wordpress, as does Shopify vs. WordPress/WooCommerce.

But people post on Medium primarily for visibility. Same with people who sell via Amazon; that's where the people are. In that respect, Shopify is more like Wordpress; as the article says, you can't buy anything on shopify.com, just like you can't find any content to read on Wordpress.com