| > I don't believe the intent of the AMP team is to strongarm developers into using their framework Regardless of their intent, Google IS strong-arming publishers, by: * Pushing publishers to do something effectively none of them want to do (and making them pay for it) * Limiting lucrative Google search real estate if they don't * Not having any publishers or content makers on the technical steering committee of AMP (3/7 are Google employees, another 3 are platform people who exploit content (Microsoft, Twitter, Pinterest) You know how I know that Google is strong-arming publishers? Because none of them would implement AMP if they weren't being strong-armed. Logically speaking, if publishers wanted to make their sites faster, and considered it cost effective, they would have already done it. |